About Steven Lowery
Steven Lowery is the Market Sales Director for Southern Louisiana. Steven is a former Financial Representative and comes from a successful sales career as an independent final expense producer.
A native of Memphis, TN and a retired Major in the Marine Corps, Steven’s background also includes extensive marketing and business development experience. He assisted the U.S.M.C. with its NASCAR marketing sponsorship program and was responsible for the administration of an operations budget in excess of $30 million.
He now resides in Mandeville, LA with his wife Mandy and their children Sara Jane and Maximus. Get in touch with Steven! – StevenL@SNLFinalExpense.com; 985-264-8697
Audience Segmentation: How understanding client motivations can help you target your outreach
Let’s face it, life insurance isn’t the easiest thing to sell. Nobody wakes up thinking, “Today’s the day I secure my future by buying a term life policy!” But they do wake up with specific goals, challenges, and needs—and that’s where audience segmentation comes in. By dividing your audience into