Marketing Materials for Agents are often the first impression potential clients have of you. Over time, even the most polished brochures, flyers, or social media posts can become outdated. Knowing when it’s time for a refresh ensures your materials continue to resonate, engage, and convert. Here are five signs it’s time to update your marketing assets and how you can easily do it.
1. Your Brand Has Evolved
If your logo, color scheme, or messaging has changed, your materials should reflect that evolution. Using Security National Life’s templates in Agent Portal→ Order Supplies → Marketing ensures your brand is consistent across every flyer, video, and social media post.
2. Outdated Information
Old product details, expired promotions, or outdated contact info can hurt credibility. Review your materials regularly to make sure they are current, accurate, and ready for immediate use.
3. Design Feels Stale
Marketing trends and visual styles change. Make sure you’re keeping up with the times so you can best reach your clients. Struggling with how to stay on-trend? Our marketing team offers templates and social posts that are modern, clean, and engaging. By using these assets, your materials always feel fresh and professional.
4. Low Engagement or Response
If your materials aren’t generating the leads or conversations you expect, it could be a sign they’re no longer resonating with your audience. Check metrics, gather feedback, and refresh accordingly.
5. Your Target Audience Has Changed
As your client base grows or market trends shift, your messaging should reflect those changes. Marketing materials should speak to the needs and interests of today’s audience not what worked years ago.
Security National Life’s marketing team works hard to provide you with the best Marketing Materials for Agents, ready to use! From videos and Canva templates to flyers and social media posts, everything you need to start your marketing strategies is available and up-to-date. By keeping your materials current, visually appealing, and aligned with your audience’s needs, you ensure your brand stays strong and your conversations turn into clients. Don’t let outdated resources hold you back—refresh, reuse, and make every client interaction count!
