How You Can Use Social Media to Grow Your Insurance Business

As an insurance agent, you already know relationships are everything. Using Social Media to Grow Your Business helps you build those relationships beyond phone calls and flyers—right where your clients are spending time every day.

Here’s how you can use Facebook, LinkedIn, and Instagram to promote your services, share valuable content, and connect with potential clients.

Facebook: Connect With Your Local Community

Facebook is the go-to platform for reaching families, seniors, and your local audience. It’s where you can be informative and approachable. 

What you should do: 

  • Post 2–3 times a week with helpful tips or local updates 
  • Share client success stories (with permission) 
  • Use Facebook  Live to explain insurance topics in plain language 
  • Join local community groups and offer helpful advice (no hard selling) 

Easy content ideas: 

  • “3 Things Life Insurance Covers That Might Surprise You” 
  • A short video: “Final Expense Insurance – What It Means” 
  • A holiday message or photo from a local event 

LinkedIn: Build Your Credibility and Network

LinkedIn helps you connect with professionals who value planning ahead. These audiences are often more informed and engaged than other clients. Plus, they know the value of networking and are more likely to share your name with others.  

What you should do: 

  • Update your profile headline (e.g. “Helping Families Plan Ahead with Life Insurance”) 
  • Share articles or personal insights about client experiences 
  • Connect with funeral homes, realtors, financial planners 
  • Comment on posts and join relevant groups to stay visible 

Easy content ideas: 

  • “Why Pre-Need Planning Makes Financial Sense” 
  • A photo from a community event with a brief takeaway 
  • Repost helpful articles or blog content from SNL 

Instagram: Make Insurance Feel Approachable

Instagram lets you show the human side of your business. It’s where you can be visual, real, and relatable. 

What you should do: 

  • Use Reels and Stories to answer common questions 
  • Share behind-the-scenes photos or office life 
  • Post quotes or tips using tools like Canva 
  • Use hashtags like #FamilyProtection or #PlanAhead 

Easy content ideas: 

  • A Reel: “What’s the Difference Between Term and Whole Life?” 
  • A client thank-you (with permission) 
  • A day-in-the-life story with a simple insurance tip 

 

3 Social Media Best Practices for You:

  • Be consistent – Show up a few times a week to stay top of mind 
  • Be authentic – Your personality builds trust more than perfect graphics 
  • Be helpful – Focus on education over selling 

You don’t need to be a social media expert—you just need to share what you know and be yourself. Social Media to Grow Your Business gives you the chance to build trust, grow your brand, and connect with the people who need your services the most.

Start with one platform. Be consistent. And watch your business grow.

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