We saw this past Founder’s Month how vital working your leads are to be successful. Some of our top producers shared their tips. Building off of that, here are some easy ways to stay on top of your leads once you have them!
1. ACT FAST!
Try to respond to each lead that comes in within 5 minutes. If someone is responding to you, that typically means they are in the process of shopping around, which means there is now a level of competition for their business. Catch the prospect when they are fully engaged and you will realize a much higher close rate.
2. KNOW YOUR PRODUCT
When it comes to phone and face-to-face sales you have be able to solve problems quickly and overcome objections. If you don’t know your product like the back of your hand you will struggle.
3. STAY ORGANIZED
This is crucial. If you operate from sticky notes all over your desk you need to stop and take a step back. Find a system that works for you and offers seamless organization at your fingertips.
4. FOLLOW UP
The average prospect takes up to 5 or more attempts to make contact (less if you act fast). The point here is that follow up a major factor to success. Make at least 6 attempts to contact a lead. If you don’t have any luck then add the contact information to your email and direct mail lists for ongoing drip marketing. Never give up on a lead unless they tell you to stop contacting them.
5. ASK FOR REFERRALS
Offering solutions in a helpful and friendly manner can go a long way. Once you have a good rapport with a new sale or prospect don’t be shy: Ask For Referrals!
6. TRACK YOUR RESULTS
Lead sources can fluctuate in terms of both volume and quality. It is important to know where you stand with every source you use and know when it is time to increase lead flow or pause a service all together. If you are able to close 8+% of your lead you are most likely profitable. Look at what is working for you or not!
