About Adam
Adam Brsan is the longest tenured Market Sales Director with Security National Life. He came on board with Security National Life after spending 11+ years with another Final Expense Company where he was consistently a top-producer and qualified for numerous sales incentive trips. After many years of consistently being a top-producer, he began to see the value in Team-Building and helping others to achieve success. He believes that the best way to achieve success in the Final Expense business is to focus on “Simplicity”: One Product – One Company – Become an expert on their products, and be loyal to them. In Adam’s first year with SNL, his market experienced significant growth and continues to grow. Adam has achieved the honor of being the #1 Market Sales Director with Security National Life three out of the last four years. He is currently hiring Agency Directors throughout his region so agents can receive local hands-on training and support on a daily basis. Adam grew up in Joliet, IL and now lives with his wife Katie, and children Andrew, Emilia, Angelina, and Eli in Manhattan, IL. Adam continues to recruit, train, and develop agencies throughout many parts of the Midwest and plans to some day – many years down the road, retire as an employee with SNL. Get in touch with Adam! – AdamB@SNLFinalExpense.com; 815-693-8299
Audience Segmentation: How understanding client motivations can help you target your outreach
Let’s face it, life insurance isn’t the easiest thing to sell. Nobody wakes up thinking, “Today’s the day I secure my future by buying a term life policy!” But they do wake up with specific goals, challenges, and needs—and that’s where audience segmentation comes in. By dividing your audience into