About Michael Simpson
Michael Simpson is the Market Sales Director for Security National Life over the state of Florida. He has been an insurance professional for over thirty-four years, and has developed a great reputation amongst his peers in the insurance industry as an innovative sales and marketing leader. He has been recognized as Agent of the Year for a respected national insurance provider and has worked as a paid consultant with various insurance carriers and leading insurance marketing firms. Michael is proud to have served in the United States military and to have had the honor of helping many individuals and families make sound future decisions for their loved ones throughout different areas of the country. He is a single father of two sons, and knows the value of sacrifice and hard work. He is a native Floridian and is excited to pair his talents with Security National Life and the sales agents and families we serve on an every-day basis. Get in touch with Michael! – MichaelS@snlfinalexpense.com ; 941-304-9299
Audience Segmentation: How understanding client motivations can help you target your outreach
Let’s face it, life insurance isn’t the easiest thing to sell. Nobody wakes up thinking, “Today’s the day I secure my future by buying a term life policy!” But they do wake up with specific goals, challenges, and needs—and that’s where audience segmentation comes in. By dividing your audience into