After 34 years in the funeral industry,
I often wondered why management teaches that closing is most important for preneed agents to learn, but emphasize openings very little.
I have come to the conclusion there is NO SUCH thing as a closing.
No matter what you are trying to sell
there will always be objections.
All people in sales must confront this challenge.
The price is high, I need to talk to my kids, I already have insurance, I’m not planning on dying anytime soon… the list goes on and on.