Sales in the New Year

This article was written by LifeAdmin, on December 4, 2020

As we make New Year’s resolutions and goals for our personal betterment, consider adding some professional goals to your personal ones. Here’s some encouragement for the coming year to keep you focused on what you want for 2021.

End Result Goals

These end result goals are where you want to be by a certain date or timeframe. They are the type of goal we usually make in sales. End Result Goals read something like, “I want X policies sold by June” or “I want to make X amount of money this year.” They are crucial for successful sales, because they denote what successful sales look like. End Result Goals are the light at the end of your tunnel. However, just setting End Result Goals is not enough, or you’ll find that you’re drowning in the details you didn’t dictate to get there. End Result Goals are only achievable if they have clearly paved roads to get there. That’s were smaller, more consistent goals come into play.

Daily/Weekly Goals to Get You There

In order to get X amount of policies sold by June (your End Result Goal), there are daily, weekly, and monthly things you’ll need to be doing to get there. The work you do in making these short-term goals is an investment in your long-term achievements. These goals refer to your daily habits, how many referrals you get weekly, how many cold calls you make, etc.

The question that surfaces in everyone’s mind when they consider making these frequent goals and carrying them out is how much effort is involved on a regular basis. It’s much easier to just continue doing what you’re comfortable doing. It seems safer to not make changes or drastic decisions. You’re fine with how your life is now, aren’t you? You don’t really need that second car or that bigger office space… here is the trap that the average agent falls into, and therefore never progresses beyond their minimum capabilities. The amount of work you put in always reflects what you get out of your job, but we often forget it’s the little things that add up to our big rewards.

Some Tips for Sales Success

If you have dedicated yourself to your resolutions in this new year, you may need some helpful tips to keep you positive. First, start where you are. All successful goals start with realistic reflection. Knowing where you are now will help you set realistic goals for the future. Next, once you know where you stand, don’t be afraid to think outside the box. There’s a difference between being realistic and holding yourself back. What are your dreams? There are ways to achieve them! Don’t dwell on defeat when you get started actually acting on your goals, and utilize motivational resources as you move forward. There is sales-specific advice everywhere and inspiring messages to keep you going in books, podcasts, and blogs. Keep the faith, everyone, and your goals can become your reality!

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