As September is Life Insurance Awareness Month it’s a great time to brush up on some ways you can promote the importance of life insurance to your community and your followers on social media. Life insurance is a topic that often gets overshadowed by other financial discussions, but its significance cannot be overstated. In a world where uncertainties are a constant, life insurance provides a safety net that can offer peace of mind and financial security to loved ones in the event of an unexpected loss.
While we preach on these topics throughout the year, it’s important to focus on this awareness month in September as an opportunity to continue to push the importance of life insurance along with the support of others in the insurance industry. So, what can you do to promote the importance of life insurance this month? Here are 4 marketing strategies to use during Life Insurance Awareness Month.
1. Post on Social Media
Social media is a great way to stay connected with your community, allowing your followers to see valuable and informative information from a credible source, YOU the agent! Use this opportunity to share real-life stories and encourage people to reach out to you to continue the conversation of life insurance.
Not sure what type of content to post? Check out our social feeds this month for inspiration and plenty of content to repost. There’s also a plethora of Life Insurance Awareness Month social graphics online that are great to share with informative information. If you’re feeling extra creative, create your own content with your stories from clients or share facts and statistics from trustworthy resources. This is also a great time to host a Q&A about life insurance to ensure you can answer questions on the spot. Being available to your community is an important way to ensure they have all the information to make an informed decision and reach out to you.
2. Share Life Insurance Resources
Going door-knocking or hosting a booth at a community event this month? Make sure to have flyers and brochures to hand out that further discuss life insurance, along with any other tools that you encourage clients to look into when deciding on the life insurance policy that will fit them best. Have your contact information handy for future discussions so they can easily reach out to you to help them start on this journey.
Check In With Your Clients
Have you touched base with your current clients lately? Life Insurance Awareness Month is a great opportunity to share more information and make sure that they understand the importance of their decision.
It’s always a great idea to check in with clients to make sure they are happy with their current policy and offer solutions or answer any questions they may currently have. This is a great way to book more meetings with clients, secure referrals, and position yourself as a valuable resource to others.
Be Out In Your Community
September is a great time for community events as it’s back-to-school season, cooler weather, and a great time for outdoor events. Go to as many events as you can, be present and welcoming with conversations and questions, and share valuable resources. This face-to-face interaction can make the process more personable and show that you truly care. You’re showing your commitment to your community and this great decision they are about to make.
Choosing the right life insurance is a crucial step in securing one’s financial future.
Life insurance is more than just a financial product; it’s a crucial component of a responsible financial plan that protects a family’s future. By sharing information and encouraging discussions within your community, you can help others understand the importance of securing their financial future and ensuring their loved ones are cared for, no matter what the future holds.
Don’t stop posting and using these marketing strategies at the end of the month, continue to find which of these steps align best with your business profiles and continue to use them throughout the year. Be sure to keep an eye out on our social media platforms this month for Life Insurance Awareness Month content that you can share and repost.
