Instant Leads
Security National offers a variety of instant lead options. These leads are available for immediate purchase and will instantly be available in LeadHub.
| Lead Source | Cost | Lead Availability | How To Work |
|---|---|---|---|
| CANA Mailers | A=$40 B=$15 C=$10 D=$5 | Immediate | Door-Knocking |
| Lead Concepts Mailers | A=$40 B=$15 C=$10 D=$5 | Immediate | Door-Knocking |
| RGI Mailers | A=$40 B=$15 C=$10 D=$5 | Immediate | Door-Knocking |
| Lead Connections Mailers | A=$40 B=$15 C=$10 D=$5 | Immediate | Door-Knocking |
| Paid-Up | A=$40 B=$15 C=$10 D=$5 | Immediate | Door-Knocking |
| Customer Service Rep Lead (CSR) | No Cost | Immediate | Door-Knocking or Telesales |
| Digital/Google/SEO Leads | A=$11 B=$9 C=$7 D=$5 | Immediate | Door-Knocking or Telesales |
| Facebook Lead (English & Spanish) | A=$20 B=$10 C=$7 D=$5 | Immediate | Door-Knocking or Telesales |
| Lead Concepts | A= $40 B= $15 C= $10 D= $5 | Immediate | Door-Knocking |
| Instant Mailer B | A= $20 B= $15 C= $10 D= $5 | Immediate | Door-Knocking |
Lead Menu – Need to Know
Tiered Leads are based on age – Prices vary by lead source
Agents are notified of lead availability via email daily.
A Leads = 1-30 days old
B Leads = 31-60 days old
C Leads = 61-90 days old
D Leads = 91+ days old
Campaign Leads
Security National offers a variety of lead campaign options through our lead partners. These leads are ordered per lead or by mail sent and trigger a new mail or digital campaign based on your requested parameters. Leads will be added to your LeadHub as responses are received
| Lead Source | Cost | Order Minimum | Lead Availability | How to work |
|---|---|---|---|---|
| Digital/ Google/SEO Leads | $11 per lead | 40 leads | 3-5 business days after campaign start date. Notification sent to agent when lead is generated. | Door-Knocking or Telesales |
| Live Transfers | $35 per call | 10 calls | Retrieve calls in Retriever. Lead data funneled into LeadHub. | Telesales |
| Lead Concepts | $570 per 1,000 | 1,000 leads | 4 week wait/Direct Mail. Notification sent to agent when a lead is generated. | Door-Knocking |
| RGI | $500 per 1,000 | 1,000 leads | 4 week wait/Direct Mail. Notification sent to agent when a lead is generated | Door-Knocking |
| English Facebook Leads | $22 per lead | 40 leads | 3-5 business days after campaign start date. Notification sent to agent when lead is generated. | Door-Knocking or Telesales |
| Spanish Facebook Leads | $24 per lead | 40 leads | 3-5 business days after campaign start date. Notification sent to agent when lead is generated. | Door-Knocking or Telesales |
| NAL | $530 per 1,000 | 1,000 leads | 4 week wait. Direct mail notification sent to agent where a lead is generated. | Door-Knocking |
| UNRL | $45 per call | 15 leads | Live transfer calls. Lead data found in LeadHub | Telesales |
| RGI SEO Leads | $20 per lead | 20 leads | Generated via search terms through Google search and prospects are directed to a landing page to fill out a form. Your lead return is the prospects form. These leads are guaranteed to be exclusive to you. | Telesales |
Other Leads
| Lead Source | Cost | Lead Availability | How To Work |
|---|---|---|---|
| Door Hangers | $0.20 per unit | 3-7 business days to receive door hangers from SNL. | Door-Knocking |
Want To Learn More?
We’ve created a few short guides to explain our lead types.
Direct Mail
How are direct mail leads generated?
Prospect receives a postcard or informational brochure/survey based on demographics (50-75, income 0-50k) in the mail. Prospect fills out their information by hand, then sends it back requesting more information.
Shelf Life:
Longest shelf life. Weeks, months, even a year.
Lead Tips:
• Order by zip code or county.
• Door knock these leads, and put a route together.
• Canvas the neighborhood for other possible prospects.
• When door knocking have their card in your hand to remind them of their interest.
• Leads are generated about 4 weeks after the campaign is dropped.
Door Hangers
How are door hanger leads generated?
Prospect receives a postcard or informational door hanger left by the agent on their front door. Prospect fills out their information by hand, then sends it back requesting more information.
Shelf Life:
Indefinite
Lead Tips:
• While you are in the area, knock a digital/direct mail lead, and place door hangers on the surrounding houses.
• Get to your appointment an hour early and place them before your appointment.
Leads Generated Online Facebook
How are online leads generated?
Prospect sees ads while they are scrolling Facebook. The lead is generated when the prospect fills out the form associated with ad. Prospect is target based on geography and certain demographic ranges allowed by Facebook.
Shelf Life:
Be ready to get in touch immediately. These leads are most successful when contact immediately after form fill.
Lead Tips:
• Leads start coming in about 48 hours after campaign is placed.
• Great for telesales or field sales.
Telesales:
Order by state and you will have a steady flow of people to call.
Field sales:
Order by zip code or by state. If you order by zip code your order will be fulfilled within a 60 mile radius of the zip code. Orders in rural areas may take longer to process based on demographic data.
Live Transfer Calls
How is this lead generated?
Vendor sources leads to call from internet lead forms based on keyword search. They contact the prospect, see if they re interested and vet them by asking a few qualifying questions. If they are, they transfer the call to you.
Shelf Life:
Your chances of making the sale decrease after the phone call ends
Lead Tips:
• Best lead source for telesales.
• You can choose when to receive calls by logging into a call platform.
• You have a 2 minute buffer before you are charged for the call.
• All qualified prospects transferred to you.
• Must be licensed in multiple (at least 10) states to receive volume of calls.
• Be prepared with a script; have structure to your call.
Leads Generated Online SEO
How are door hanger leads generated?
Prospect sees ad through their internet search results on Google. The lead is generated when the prospect fills out the form associated with the ad. These prospects are actively looking for coverage and have hight intent to purchase.
Shelf Life:
Be ready to get in touch immediately. These leads are most successful when contacted immediately after form fill.
Lead Tips:
• You are sent their name, phone, address, age, DOB, height and weight.
• You can use this info to verify they filled out the lead card (time of form submission).
• Once order is placed leads start coming within about 24 hours.
• Can order by city if there are over 300,00 people in the area, otherwise order by county.
• Best success comes from seeing them face-to-face. Work it like mailer. They are wary of solicitation phone calls.
• Look at bottom of email to see when they submitted the request. Show up at their door around that time.