
Final Expense Lead Menu
Security National’s comprehensive lead generation program is here to support you as an agent and help you grow your business. With options ranging from direct mail to innovative digital marketing, we deliver leads tailored to your business goals. Enjoy flexibility with a variety of price points, lead times, and purchasing methods. Our lead offering is designed to suit your needs and get you in front of more clients.
Security National Life, your Lead Generation Partner Flexible, Diverse & Reliable
Campaign Leads:
Campaigns are generated based on your requirements; leads are generated once a consumer responds to your custom campaign.
Lead Source | Cost | Order Min | Lead Availability | Working the Lead |
Mailer 1 | $500 per 1000 | 1000 pieces of mail | 4 week wait. Direct mail leads sent to LeadHub when consumer responds. | Doorknocking |
Mailer 2 | $530 per 1000 | 1000 pieces of mail | 4 week wait. Direct mail leads sent to LeadHub when consumer responds. | Doorknocking |
Facebook English | $22 per lead | 20 leads | 3-5 business days after campaign start date. Lead data found in Leadhub. | Doorknocking / Telesales |
Facebook Spanish | $24 per lead | 20 leads | 3-5 business days after campaign start date. Lead data found in Leadhub. | Doorknocking / Telesales |
SEO | $20 per lead | 20 leads | 3-5 business days after campaign start date. Lead data found in Leadhub. | Doorknocking / Telesales |
Live Transfer 1 | $35 per call | 10 calls | Call campaigns are routed through call platform 'Retriever.' Lead data found in LeadHub. | Telesales |
Live Transfer 2 | $45 per call | 15 calls | Call campaigns are routed through call platform 'Trackdrive.' Lead data found in LeadHub. | Telesales |
Instant Lead Menu- Need to know

A Leads = 1-30 days old
B Leads = 31-60 days old
C Leads = 61-90 days old
D Leads = 91+ days old.
Instant Leads:
Instant leads are available for immediate purchase, these leads are a great option to supplement your lead pipeline while you wait for your campaigns.
Lead Source | Cost | Order Min | Lead Availability | Working the Lead |
Direct Mail | Tier A $40 | Tier B $15 | Tier c $10 | Tier D $2 | NA | Instant | Doorknocking |
Mailer | Tier A $45 | Tier B $15 | Tier c $10 | Tier D $2 | NA | Instant | Doorknocking |
Tier A $22 | Tier B $10 | Tier C $5 | Tier D $2 | NA | Instant | Doorknocking / Telesales | |
SEO | Tier A $20 | Tier B $10 | Tier C $5 | Tier D $2 | NA | Instant | Doorknocking / Telesales |
CSR | No cost | NA | Instant | Doorknocking / Telesales |
Other Leads:
Lead Source | Cost | Order Min | Lead Availability | Working the Lead |
Door Hangers | 0.20 per unit | 20 | Indefinite. Door Hanger leads sent to LeadHub when consumer responds. | Doorknocking |
Want To Learn More?
We’ve created a few short guides to explain our lead types.
Direct Mail
Prospect receives a postcard or informational brochure/survey based on demographics (50-75, income 0-50k) in the mail. Prospect fills out their information by hand, then sends it back requesting more information.
Shelf Life:
Longest shelf life. Weeks, months, even a year.
Lead Tips:
• Order by zip code or county.
• Door knock these leads, and put a route together.
• Canvas the neighborhood for other possible prospects.
• When door knocking have their card in your hand to remind them of their interest.
• Leads are generated about 4 weeks after the campaign is dropped.
Door Hangers
Prospect receives a postcard or informational door hanger left by the agent on their front door. Prospect fills out their information by hand, then sends it back requesting more information.
Shelf Life:
Indefinite
Lead Tips:
• While you are in the area, knock a digital/direct mail lead, and place door hangers on the surrounding houses.
• Get to your appointment an hour early and place them before your appointment.
Leads Generated Online Facebook
Prospect sees ads while they are scrolling Facebook. The lead is generated when the prospect fills out the form associated with ad. Prospect is target based on geography and certain demographic ranges allowed by Facebook.
Shelf Life:
Be ready to get in touch immediately. These leads are most successful when contact immediately after form fill.
Lead Tips:
• Leads start coming in about 48 hours after campaign is placed.
• Great for telesales or field sales.
Telesales:
Order by state and you will have a steady flow of people to call.
Field sales:
Order by zip code or by state. If you order by zip code your order will be fulfilled within a 60 mile radius of the zip code. Orders in rural areas may take longer to process based on demographic data.
Live Transfer Calls
Vendor sources leads to call from internet lead forms based on keyword search. They contact the prospect, see if they re interested and vet them by asking a few qualifying questions. If they are, they transfer the call to you.
Shelf Life:
Your chances of making the sale decrease after the phone call ends
Lead Tips:
• Best lead source for telesales.
• You can choose when to receive calls by logging into a call platform.
• You have a 2 minute buffer before you are charged for the call.
• All qualified prospects transferred to you.
• Must be licensed in multiple (at least 10) states to receive volume of calls.
• Be prepared with a script; have structure to your call.
Leads Generated Online SEO
Prospect sees ad through their internet search results on Google. The lead is generated when the prospect fills out the form associated with the ad. These prospects are actively looking for coverage and have hight intent to purchase.
Shelf Life:
Be ready to get in touch immediately. These leads are most successful when contacted immediately after form fill.
Lead Tips:
• You are sent their name, phone, address, age, DOB, height and weight.
• You can use this info to verify they filled out the lead card (time of form submission).
• Once order is placed leads start coming within about 24 hours.
• Can order by city if there are over 300,00 people in the area, otherwise order by county.
• Best success comes from seeing them face-to-face. Work it like mailer. They are wary of solicitation phone calls.
• Look at bottom of email to see when they submitted the request. Show up at their door around that time.