In a world where CEO’s are beginning to conduct business in T-shirts, it is important to make a positive impression. Especially in Pre-Need and Final Expense sales where professionalism and trust are top priority, your appearance can make the difference in the close. Keep reading for helpful tips on what to wear.
Studies have shown that dress influences the effectiveness of performance. In a 2012 study published in the Journal of Experimental Social Psychology, participants who wore white lab coats had higher scores on attention tests than people who didn’t. This is impactful! Don’t let sloppy dress dim your performance.
Get the Essentials:
A suit, white button-up collared shirt, dress shoes, and matching belt are the staples for a professional wardrobe. If finances are a problem for you, find the nearest second-hand store to you, where you can find almost new, professional attire at an affordable price. You don’t need to drop thousands in order to look sharp. Check out what you already own and supplement with what you need. For example, if you have a suit that looks great, but your shoes are pretty beat-up, invest in a new pair to clean up your look.
In the Life Insurance Industry it is important to keep in mind your demographic. Pay attention to the culture and dress standards of professionals in the age range of people you are working with. In the case of an older population, there is a general preference towards conservative business wear.