The weather is warm, families are home for the summer, it’s time to hit the pavement! As a final expense insurance agent, door knocking can be an effective way to reach potential clients. Here are some tips to make your door knocking more successful:
- Dress professionally: Your appearance matters when it comes to making a good first impression. Make sure to dress professionally and look presentable. This is generally true for door-to-door sales, but the need is even greater for final expense insurance agents. Since your product is more of an investment than a vacuum, potential customers will absolutely be looking to see if you look knowledgeable and trustworthy, and you have to rely on that first impression when you’re showing up on the doorstep!
- Be respectful: Remember that you are interrupting people in their homes, so it’s important to be respectful. Again, that first impression is make or break in these kinds of sales, so your air of professionalism can mean the difference between an invitation inside and a closed door in your face. Respectfulness applies to rejection, too. If someone is not interested, thank them for their time and move on.
- Be confident: Confidence is key when it comes to door knocking. Believe in yourself and your product, and be prepared to answer any questions that may come up. We recommend doing some practice runs before you go out in front of strangers—this can boost your confidence and smooth out your delivery!
- Be prepared: Make sure you have all the necessary materials with you, such as brochures, business cards, and application forms. Remember that these materials are free to all our agents through our agent portal! You may also want to bring a tablet or laptop to show potential clients videos or presentations. We’ve had a lot of success with pre-recorded testimonials from current clients.
- Have a clear message: Be clear about what you’re offering and how it can benefit the client. Use language that is easy to understand and avoid using industry jargon. Give them their options up front, and include visual aids if you can.
- Use a script: Having a script can help you stay on track and ensure that you cover all the important points. However, don’t sound like a robot – be natural and conversational. We recommend using a script provided by the company as a launching point, and then personalizing it to match your personality and experience. The longer to do these presentations, the more personalized your script will become.
- Follow up: After you’ve spoken with a potential client, make sure to follow up with them. This could be through a phone call or email. It’s important to stay top of mind and remind them of the benefits of your product.
Remember, door knocking can be challenging, but it can also be a great way to connect with potential clients and grow your business. Stay positive, be persistent, and keep refining your approach.
