How To: Measure the Effectiveness of your Marketing Campaign

As a final expense insurance agency or a local funeral home we know you don’t have a bottomless marketing budget. Therefore, it is important that your marketing campaigns get the biggest bang for your buck. We know there are lots of angles with which to approach marketing, but we’re only going […]

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Bang for your Buck

How to get the most out of your marketing budget  We know what a tricky business funerals, burial, and life insurance can be. That’s why we are offering some free advice to you final expense insurance agents, preneed agents and small-time funeral directors out there. How do you get the […]

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Is Your Funeral Home Utilizing Social Media?

  To expand your company’s outreach efforts and spread the word about your services, utilizing social media may be the number one marketing technique that you’re not using correctly. Don’t Make These Media Mistakes The first mistake funeral homes and preneed insurance agents make is assuming their clientele is not […]

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Achieve Productivity when Working from Home

We in the final expense insurance game often need to work from home, and it can be frustrating to do so when we’re wrestling with productivity. Home is where we are used to relaxing and focusing on our families, it is difficult to shift gears and focus on work in […]

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How To: Not Hate Cold Calling

A Final Expense Insurance Agent’s Guide If you’re reading this, I’m guessing you hate cold calling (even a little bit). I don’t blame you—though cold calling can be one of the most lucrative ways to identify and educate customers, it is also fairly terrifying. I’ve put together this “How To” […]

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Components of an Effective Direct Mail Campaign

As we know, effective marketing utilizes multiple platforms and formats to engage potential clients who are looking for the services that you provide. In the insurance field, potential clients fit into a range of ages, socioeconomic statuses, and locations. To reach out to as many people as possible, a direct […]

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Social Media Practices for Insurance Agents

Connecting with the Connected Generation It’s no secret: the Millennial Generation responds better to technology than traditional marketing strategies. As a preneed insurance agent, this truth can be hard to swallow—especially for those of us who have been in this business for decades. So let’s talk about what I’ve learned […]

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Non-Verbal Communication Through Body Language

What You Need to Know as an Insurance Agent Research has shown that non-verbal communication, also known as body language, can be more impactful in a sales interaction than verbal communication. This is true for the final expense insurance agent and the preneed insurance agent, who is dealing with difficult […]

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How to Make Your Best First Impression

Regardless of what you’re selling, your first impression is key to a great buying experience for your customer. While you’re selling a product, you are part of the sale as well. You set the tone for the integrity of the sale. There is a stark difference in tone between showing […]

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