Human history is filled with grisly, nightmarish realities that seem to belong more in scary stories than social studies classes. But our perception of a past that is menacing and macabre is not necessarily accurate. Take bones for example. It was actually a Christian tradition to store bones in catacombs […]
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How To: Get your Voicemail Returned
Tips for final expense agents leaving sales voicemails. One of the biggest frustrations about final expense insurance sales is reaching people who will follow through. I get requests for quotes all the time and people get me all the information I need for the quote but then never return my […]
Continue ReadingIf I Didn’t Pre-Plan For…
I don’t know about you, but I tend to fall into the trap of Procrastinating (with a capital “P”). I made it through college by last-minute late nights, I prepared for job interviews in the car on the way there, and I’m often scrambling for ingredients that I haven’t purchased […]
Continue ReadingHow NOT to Respond To Negative Reviews
Responding to negative reviews online. As a funeral home, it’s important that you encourage your clients to review your services online. We recommend review incentives, Facebook profiles, and updated Google photos & hours. However, this wonderful internet tool also provides an anonymous platform for ranting and raving and disgruntled, complain-y […]
Continue ReadingAm I Oversharing?
Grieving on Social Media and How to Check That You’re Doing it Right As social media sites like Instagram and Facebook become more commonplace for internet users of all ages, the etiquette and acceptable social niceties become more solidified and widespread. We all have that friend who overshares about every […]
Continue ReadingTools of the Trade: Public Speaking and Sales
Learn how to apply public speaking success to sales! As final expense insurance agents and preneed salespeople, we can learn a lot from successful public speakers and the tools of the trade they have to master. Using public speaking strategies to refine your sales practice will help you gain more […]
Continue ReadingShifting Attitudes of the Public: Funeral Costs
I had a conversation with a colleague of mine who I would consider a well-informed and responsible “millennial.” He asked me how much the average funeral costs, and when I told him the answer (about $7,300), he scoffed and replied, “For what? What do you get for that money?” This […]
Continue ReadingBuilding Trust with your Customer
I think we’ve all had this thought at one time or another: my job would be a lot easier if I didn’t have to deal with so many people. The kicker of it is, if you work in the funeral industry, you work in the people industry. The secret to […]
Continue ReadingWrite Now!
Ten blog posts you can write right now for your funeral home. #10: Get to know the team! Do a quick spotlight on each member of your funeral home’s staff with a picture and some basic getting-to-know you information. Steer clear of professional information and keep it light: favorite vacation […]
Continue ReadingGreen Burial Topic: Burial Clothing
The new frontier of environmentalism has created some fascinating trends in the funeral industry. The new fashion in the death industry is green and ecologically-responsible clothing. Infinity Burial Suit Artist and entrepreneur Jae Rhim Lee has designed and created the ultimate green burial suit: a shroud lined with flesh-eating mushrooms […]
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