The other day I walked in a local sandwich shop.
As I stopped in, I listened to the clerk as they sold a sandwich. In previous visit, the question was asked “What do you want on it?” A seemingly standard way of filling an order. But today something different was happening.
Most funeral directors I know love to get out and take trips. Plans are made about when to leave, where to stay, which sites to see, and when to return. A lot of planning goes into trips!
However, have you ever asked these friends how they would return if a tragic accident should happen?
Last week as I visited a funeral home, the director lamented to me that his overall profit was falling as cremations increased. I stroked my chin a moment, then asked him, “Are you marketing your cremation service just like a traditional funeral?”