Are You Sold?

This article was written by GaryK, on March 11, 2012

I have always been amazed at the number of salespeople who sell something that they are not 100% sold on. At one point in my career, I was one of them-and I can tell you it is both miserable and unproductive.

You cannot effectively sell without confidence in both yourself and your product. How do you really feel about pre-need? Have you experienced an at-need conference with a family who has to start from scratch with the literally hundreds of personal, financial, and emotional decisions that need to be made? Conversely, have you experienced an at-need conference with a family who preplanned and prefunded where everything is decided and paid for? They are two completely different experiences. If you have not experienced both, do yourself a favor and ask your nearest funeral director about it.

Ask yourself what it is that you really sell. Insurance? Or do you sell peace of mind, stress relief, security, and love of family? Get to know what your product really does for the buyer and have full confidence that you are making a difference. Remember: “no customer is sold until the salesperson is sold.”

[frame_left]“There are no limitations to the mind except those we acknowledge.”
                                                              -Napoleon Hill[/frame_left]

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