In recent years, two major new trends have been emerging in the funeral industry. First, women are starting to dominate the field; and second, there are more first generation funeral directors.Continue Reading
Jennifer Snider is the newest Market Sales Manager for Security National Life Insurance Company. She consults regularly with South Carolina funeral home owners and firm managers of varying sizes to facilitate solutions for securing heritage, marketing needs, product development and sales programs…Continue Reading
Today our world moves so rapidly: smart phones, iPads, social media, Skype, YouTube, the list goes on. It all piles up on top of each other, adding stress and ultimately “burn out”. What we do in preneed funeral sales is important. It requires a great deal of focus and discipline. Don’t forget to play.Continue Reading
Think of your favorite restaurant, your favorite hotel or your favorite grocery store.
What is it about that particular place that keeps you coming back?
It most cases, it’s the little things.
What many consumers don’t realize is that when they don’t advance plan their cremation services, there will likely be legal complications to gain the required authorizations for the cremation process: resulting in an alternative method of disposition being necessary at the time of death.Continue Reading
Johnny Cabrera is a Market Sales Manager for Security National Life Insurance Company. Raised in Texas, Johnny began his career in cemetery sales and management, and then came into the preneed industry. Johnny has experience with both corporate and private cemetery and funeral sales companies, but has found success at Security National Life in the largest producing market in the company, the South Texas Valley. An avid golfer…Continue Reading
Too often we hear of the unfortunate family who dealt with a funeral sales professional who only focused on themselves. We have all met someone like this, “What’s in this for me? How much money am I going to get paid?” This is not the ATTITUDE for this industry.Continue Reading
Last week as I visited a funeral home, the director lamented to me that his overall profit was falling as cremations increased. I stroked my chin a moment, then asked him, “Are you marketing your cremation service just like a traditional funeral?”Continue Reading