Cremation Details: How “Green” is Cremation?

One thing that we continue to try to emphasize in these educational posts is how valuable and simple green burials can be. As more and more awareness of our environment suffuses society, green burial questions are more common on the internet, in our funeral homes, in our email inboxes, and […]

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Got the Working from Home Blues?

4 Tips from Home-bound Workers to Refocus your Routine When working from home, it really can be the small things that get you stuck in a rut. The devil is in the details, as they say, and that couldn’t be more true for final expense insurance agents or anyone else […]

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A Perfect Referral Program

The art of a perfect referral program is not something with which to mess around. As a preneed insurance agent or final expense insurance agent, you need to build a solid referral program if you want your clientele to replenish itself. Make your efforts mean more than just one client […]

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How To: Measure the Effectiveness of your Marketing Campaign

As a final expense insurance agency or a local funeral home we know you don’t have a bottomless marketing budget. Therefore, it is important that your marketing campaigns get the biggest bang for your buck. We know there are lots of angles with which to approach marketing, but we’re only going […]

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Achieve Productivity when Working from Home

We in the final expense insurance game often need to work from home, and it can be frustrating to do so when we’re wrestling with productivity. Home is where we are used to relaxing and focusing on our families, it is difficult to shift gears and focus on work in […]

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Components of an Effective Direct Mail Campaign

As we know, effective marketing utilizes multiple platforms and formats to engage potential clients who are looking for the services that you provide. In the insurance field, potential clients fit into a range of ages, socioeconomic statuses, and locations. To reach out to as many people as possible, a direct […]

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Non-Verbal Communication Through Body Language

What You Need to Know as an Insurance Agent Research has shown that non-verbal communication, also known as body language, can be more impactful in a sales interaction than verbal communication. This is true for the final expense insurance agent and the preneed insurance agent, who is dealing with difficult […]

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Business Facebook Page Basics For Funeral Homes and Independent Agents

In the social media world you will hear time and time again that, “Facebook is king.” Facebook paved the way for other social media platforms, but has always remained the rock. Facebook has the ability to reach all ages, a variety of interests, and any location. Through the use of […]

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