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Is Your Funeral Home Utilizing Social Media?

  To expand your company’s outreach efforts and spread the word about your services, utilizing social media may be the number one marketing technique that you’re not using correctly. Don’t Make These Media Mistakes The first mistake funeral homes and preneed insurance agents make is assuming their clientele is not […]

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Achieve Productivity when Working from Home

We in the final expense insurance game often need to work from home, and it can be frustrating to do so when we’re wrestling with productivity. Home is where we are used to relaxing and focusing on our families, it is difficult to shift gears and focus on work in […]

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How To: Not Hate Cold Calling

A Final Expense Insurance Agent’s Guide If you’re reading this, I’m guessing you hate cold calling (even a little bit). I don’t blame you—though cold calling can be one of the most lucrative ways to identify and educate customers, it is also fairly terrifying. I’ve put together this “How To” […]

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Components of an Effective Direct Mail Campaign

As we know, effective marketing utilizes multiple platforms and formats to engage potential clients who are looking for the services that you provide. In the insurance field, potential clients fit into a range of ages, socioeconomic statuses, and locations. To reach out to as many people as possible, a direct […]

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Social Media Practices for Insurance Agents

Connecting with the Connected Generation It’s no secret: the Millennial Generation responds better to technology than traditional marketing strategies. As a preneed insurance agent, this truth can be hard to swallow—especially for those of us who have been in this business for decades. So let’s talk about what I’ve learned […]

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Funerals Around the World: China

Death is the one common denominator that connects all humanity together. However, how we deal with death shows the vast differences between cultures and communities on our planet. While you’re researching and pre-planning, try looking into unique traditions from other places. Have you ever wondered how funerals are held in […]

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