Share your “Why” with your Clients

You probably have a list of reasons why you got into this business, and we’ve heard them all before—to capitalize on the multitude of baby boomers, to work your way up to become your own boss, to learn more about the complicated insurance world, and the list goes on. Selling […]

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Halloween is Here: Use It to Your Advantage

As a funeral home, you’re always looking to increase your networking outreach in new and unique ways. Using holidays and seasonal activities is one great way to get new people into your circle of influence. Invite the community to your location by hosting an event that community members will want […]

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Embrace Your Clients’ Emotions

Selling preneed insurance is not just a logical decision, it’s an emotional one. Channel your client’s emotions to assist your agenda. As preneed insurance agents, we all know that getting clients to plan for their death can be an emotional experience. I’ve personally trained new preneed insurance agents who cringe […]

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